5 Do’s and Don’ts for Effective Email Marketing

Digital and content marketing trends continue to change and evolve at a rapid pace. Some people argue that email is “so 2010,” and that people are getting inundated with too many emails.

While we do see some new and innovative communication and content sharing tools emerging, email still remains a simple, powerful, and efficient way to reach your customers. It’s not so much about competing with all of the other content out there as it is setting yourself apart from the masses and delivering your message in the right context and through the right channels to reach your people.

Here are some important Do’s and Don’ts to help you create effective emails and continue to improve email outreach as part of your overall marketing strategy.

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